Read the case study “Marketing to the Bottom of the Pyramid” (to be handed out in class). Do some additional research on the Bottom of the Pyramid concept and discuss the pros and cons of the following statements :
1. It is exploitive for a company to profit from selling soaps, shampoos, personal computers, ice cream and so on to people with very limited disposable income.
2. Making loans to customers with incomes of less than USD$100 per month at interest rates of 20% per annum to purchase TVs, cell phones or other consumer durables is justified.
3. Squeezing profits from people with very little disposable income, and often little to eat, is not capitalist exploitation but rather a stimulant to economic growth.
Your paper discussing these issues should be no more than 2000 words
