Select a well-known company – preferably from North America.
Research and define an issue facing that company.
Analyze what is happening to this company.
After you complete your analysis, what do you think the company should do using the Framework for Case Analysis template that you have been given.
Some examples:
Blackberry has lost its focus. What are its options? What should it do?
McDonalds continues to struggle with seeing its food as unhealthy. What should it do?
TARGET had not had a smooth entry into Canada. What should it do?
