MERCHANDISE MIX & VISUAL PRESENTATION OF THE BCBG STORE OF THE BEVERLY CENTER, LOS ANGELES, CALIFORNIA
QUESTIONS TO ANSWER =
Part One: Merchandise Mix
Q1) Name the major classifications/departments (men’s, women’s, children’s, accessories…ect) of merchandise carried by the retailer. Discuss in detail the various brand names, private labels, vendors, product licenses.
Should be 1 page
The diagram is an example (if possible redraw something similar)
Q2) Identify the quantity of merchandise in both variety (breath) and assortment (depth)
NOTE = BCBG is a specialty store + Refer to the two additional documents uploaded
Should be 1 page
Q3) Choose one example carried in deep assortment of color/patterns and detail each way.
NOTE = an example could be dresses, pants, or popular designs
Should be half a page
Part Two: Visual Presentation
Q1) How is the classification of merchandise organized? (i.e. organized by brand/category, style, color, size)
Should be half a page
Q2) How is merchandise presented? (I.e. on racks, wall display, counter, end cap units, etc.)
Should be half a page
Q3) What merchandise presentation creates the strongest visual impact? What is the color story?
Should be half a page
