Each student will, individually, produce a PowerPoint presentation with a minimum of 15 slides. Select a company of your choice (ideally one you know personally) and explain the role of marketing within the organisation and the full scope of marketing activity. Each slide will be accompanied by explanatory notes (minimum 100 words / slide).
The presentation should reflect on the topics discussed in the lectures, but clearly copying content from the slides would not be permitted.
Each slide should have a minimum of 5 points. Charts and diagrams should be included and you may include pictures and graphics if it helps support your presentation.
