you are required to develop a detailed 3000 word (+/- 10%) written assignment applying and critically evaluating three of the following analytical processes with respect to the three mobile phone manufacturers, Microsoft Nokia, Samsung and Apple. Your analysis can be applied to one, two or a combination of all three organisations. You are required to select and evaluate any three from the following: Yip’s Drivers of Internationalisation, Johnson’s Culture Web, Porter’s Diamond, Bowman’s Strategy Clock, Porter’s Generic Strategies and McKinsey’s 7-S Framework.
