The literature review secion of my dissertstion is the most important section, and it needs to match the structure and logic of my other chapters.
For this topic in literature review section, I want to Critically review literatures related to music festival promotions in four acdemic areas:marketing mix, community marketing, customer beviour and public relations. The 4 areas is what I need to match with other chapters in my dissertration.
I need 25-30 references in this section, books and journals are better than websites.
