6 PAGES
APA
SOURCES:6
Select 2 companies within the automobile industry. Take note of the leading companies in the industry and what type of marketing, pricing, and consumers oriented promotional strategies that the leading companies use. Compare and contrast promotional strategies. Recommend 2 ways in which a company can use marketing information to differentiate itself in the marketplace to gain advantage over its competitors. Propose 2 uses for consumers oriented promotions that could assist a company in both short term and long term for automobiles. Provide a rationale for you response. Analyze the strategic manner in which the leading company has made its pricing decisions by using one or more of the four pricing objectives.suggest 2 actions that other companies within the Group can use to gain a competitive advantage.determine the most effective advertising medium for a company and give 2 examples of the effectiveness of the chosen medium.
