Kiwi Kleen Cleaner
Kiwi Kleen is a drain cleaner that is mostly used to remove collected debris that usually collected in the pipes and sinks thus allowing the free flow of the dirty water and waste product. This detergent is also used in the toilet to kill the foul odor that is normally aroused by the collection of both organic and inorganic material in the sink over a long period of time. The waste material that is collected into the sinks and the drainage pipes also attract pests such as rodents and cockroaches which are very dangerous especially if exposed to food materials. For this reason, Kiwi Kleen also has an inbuilt repellant smell that is able to compel away the pest to avoid the contamination of food thus reducing the chances of being attacked by various types of diseases. The Kiwi Kleen cleaner is manufactured in diverse forms to make it appropriate in the various tasks that it is used. For instance, the cleaner might be manufactured in liquid form, tablet form, powder form and also in paste form. This is for the main reasons of making the Kiwi Kleen to effectively perform its different tasks such as being able to penetrate in the small drainage pipes so that it can be able to clear the pipes for efficient drainage.
In current world, there are increased cases of germs in the households thus the need to use Kiwi Kleen to clean and kill the germs that are responsible in causing diseases. This has also lead to the upgrading of the chemicals in the Kiwi Kleen cleaner to make it more efficient thus increasing its demand all over the world. The cleaner has therefore been upgraded and is used for various tasks in the households such as; the removal of debris in the drainage systems thus encouraging the free flow of waste thus reducing chances of food contamination in the house, used fight and discourage pest such as rodents and cockroaches in the houses, dissolve remnants such as soap, food materials and hair that might have dropped in kitchen sinks and washbasins (Stapleton & Thomas, 1998, p. 107). Kiwi Kleen also is currently manufactured with a sweet scent that is used to make both the houses and the kitchens to smell fresh. The advantages of the Kiwi Kleen cleaners over the other toilet cleaners is that it does not destroy the septic tanks after use thus can be used as frequently as possible, removes bad odors or foul smells from the sinks, bathrooms and toilets thus keeping the house fresh and clean, removes tough stains from the sinks and the toilet hence making them to appear sparkling smart and clean.
Analyzing an Appropriate Market for Selling the Kiwi Kleen Cleaner Product
The process of analyzing an appropriate market for the selling of a given specific type of commodity involves various steps that must be logically arranged to ensure that the product is sold thus earning profitable gains to the business company. The steps that are included in the analyzing of an appropriate market for the Kiwi Kleen cleaner commodity includes the identification of the customers who are willing and readily available in buying the commodity, identifying other companies in the region that produce similar products that are use for house hold cleaning and the target of the customers.
Identification of Customers
The first step in analyzing the appropriate market for selling the Kiwi Kleen cleaner product is by identifying the available customers who are willing to buy and use the product. the company that is producing this cleaning agent should be able to recognize the customers thus being able to put limits in the entire process of manufacturing of new commodities and the distribution. This is very vital for the company since it ensures that the company does not make losses that would possibly be avoided (Christ 2010, p. 92). To identify the customers in the marketplaces, the company can decide employ a number of business agents that would be sent to the market places with the Kiwi Kleen product so as to be able to know the number of customers who will in need of the product.
The increase in the food consumption in the various households has directly affected the cleanliness of the houses. This is also because most of the family members are usually busy with normal routine schedules such as work thus lacks the time to effectively clean the kitchen sinks, washing basin and the toilet. This makes most of the drainage systems in the houses to block since less attention is given to the manners in which they are cleaned. For this reasons, the Kiwi Kleen cleaners is mostly used to cleaning process so as to be able to unblock the drainage system that is filled with debris which mainly consists of food remains (Stapleton & Thomas, 1998, p. 180). Therefore, identification of the customers who are willing to buy and use the Kiwi Kleen cleaning agent is an essential process in the laying out of the strategic plans of any business company that intends to making profitable returns.
Identification of Competitors
Another essential step in the analyzing of the appropriate market for selling the kiwi kleen cleaner product is by identifying the available competitors in the marketplaces. Competitors in the marketplaces involve other business companies that manufacture other commodities that are similar to the Kiwi Kleen cleaning agent. This can be undertaken by sampling the products that the competitor firms are producing and the comments given by the customers. The business company thereafter makes the appropriate changes that are in the design, shape and color of the product to makes sure it more customer friendly and also to ensure that the desires and the needs of the customers are achieved in the new product to make it even more attractive to the customers who will be able to purchase the commodity.
The Target of the Customers
The target of the customers involves the age bracket of the customer that are readily available and willing to purchase the Kiwi Kleen cleaning agent. Since most of the cleaning in the kitchen and the entire house mostly concerns women and girls more than the male, the company should try as much as possible to include the women in the advertisement and even in the various posters that will be created concerning the Kiwi Kleen commodity. The price of selling the Kiwi Kleen cleaner should be customer friendly. The price should be able to accommodate both the categories of the customers depending on the amount of money they have and willing to spend on the product. For instance, both the rich and the average customers should be put into concern before the launching of the product in the marketplaces. This can be made possible by making several sizes and shapes of the Kiwi Kleen to make it affordable by all the customers in the market.
The PESTL Marketing Strategy
Any given business company or organization should always consider the environmental factors that are surrounding it before beginning any business transactions. The environmental factors affect the financial status of any given business since it encompasses the customers and the marketplaces in which the commodities or the services of the companies will have to be bought (Debelak, 2000, p. 132). The environment of any given business company or organization encompasses of three major types of environmental that majorly controls the companies operation. This vital environment includes; the micro-environment, the internal environment and the macro-environment.
The Micro Environment
The micro-environment is mostly the external factors such as the customers or consumers of the goods, distributers who ensure that the goods have reach the preferred destination, the suppliers, the competitors who are the companies that produce similar commodities (Westwood, 2002, p. 187). These are the most essential factors that a business company should consider before the introduction of any new product into the market. For instance, the Kiwi Kleen cleaner product can only be successfully bought by the customers if the product is distributed to areas where the customers are readily available and are distributed or supplied at appropriate time. For example, the customers who prefer using the Kiwi Kleen claim that the appropriate time to use the cleaner is at night since it requires to be left into the drainage pipes before being rinsed by clean water. Therefore, if this product is distributed during the night hours, it will be bought by more customers than if distributed during the morning hours.
The Internal Environmental Factors
The internal environmental factors that affect the manners in which a services or a commodities offered by the business company or organization encompasses the management staff, the available finance that the company has in its account, the office technology and mostly important the coordination between the employers and the employers. These internal factors are also essential in the successfulness of a business company and the profit margins that the organization expects to make (Bly & Bly, 2010, p. 139). For instance for the Kiwi Kleen cleaners to be able to sale properly in the marketplaces, the employers must coordinate with the employees to ensure that the cleaner is manufactured in various brands and designs thus attract more customers who will be able to buy the products in large amounts thus earn the company more profitable gains that will make the company more competitive.
Macro-Environmental Factors
The macro- environmental factors that affect that distribution of the commodities and the entire marketing procedure of the Kiwi Kleen cleaning detergent include the economical forces affecting the entire nation, political and the legal forces, social cultural forces, ant the technological forces that comprises of the new modern forces such as new inventions. Although these factors are also very critical in the manufacturing and selling of the Kiwi Kleen product, they are not in any manner controlled by the company. Therefore, the company should ensure that all the other factors that can be controlled are well placed thus leaving the macro-environmental factors to be controlled by the entire industrial system. These factors are also termed as PEST since they cause a major threat to normal operation of the business organizations (Debelak, 2000, p. 156).
Political Factors
The political factors cause a huge pressure on the rules and regulations that are used to run any give Business Company in relation to the commodity that is manufactured and distributed to the marketplaces where they will be bought by the customers. Political factors also severely affect the way in which the customers and the retail business spend their money toward buying the Kiwi Kleen cleaning agent. However, a single business company cannot change the political factors that are affecting the flow of good in the market places since the political forces are usually implemented by various government policies of a given region. Political issues can be viewed from different perspectives that affect business organizations to inadequately underperform or increase the rate of production (Bly & Bly, 2010, p. 194).
When the political environment is stable and there are no fluctuations of the market prices of Kiwi Kleen cleaning detergent, the product is sold in large amounts since the customers will have adequate amounts of money. Stable political environment also makes it possible for the free flow of commodities through out the boundaries of different nations. This increases the sales of the Kiwi Kleen cleaning detergent since it is distributed all internationally thus earning the business company that manufacture the specified product.
The government policies also ensure that the religion and the cultures aspects do not influence the selling and the buying of the Kiwi Kleen product. Political forces might also affect the taxation that is levied on the importation and exportation process thus increasing the prices of Kiwi Kleen. This makes it very difficult for customers to be able to afford the product since they will have to buy at a higher price thus discourage the commodity in the marketplaces. Customers at this given moment are forced to use alternative detergent which although are not very effective but are easy to afford. Other factors such as the anti-trust laws and the price regulation also favor the customers since they reduce the prices at which Kiwi Kleen can be bought from the shopping centers. This is however, a big loss margin that is experienced by the business organization since the product might even be sold at throw away prices Hiebing & Cooper, 2004, p. 155).
Economic Factors
The economical factor also affects the distribution of the Kiwi Kleen to the market places since it directly affects the amount of funds that are readily available by the customers. This is because the trading economy affects the international marketing and the efficient distribution of the goods to other neighboring nations. There are various factors that are considered under the aspect of economical factors that either directly or indirectly affects the ways that the governmental policies influence the financial markets. Some of the factors that affect the economical factors include the labor costs, inflation rates, interest rates, the economy growth and the infrastructure quality.
The labor costs affect the supplying and the selling price of the Kiwi Kleen cleaner in the marketplaces. This is because if the labor cost of the product that is being manufactured is high, then automatically the price of buying the Kiwi Kleen commodity from the marketplaces will also be increase to compensate for the loss of capital that was incurred during production. This makes it very difficult for the customers to be able to buy the commodity since they will opt to purchase another commodity that has the same function as that of Kiwi Kleen. For this reasons, the cleaner will loss the market value and therefore be avoided by customers. These actions will incur huge losses to the companies since they will not receive any profitable returns from the displaying of the product instead of the customers buying the same products (Kennedy, 2000, p. 231).
Socio-Cultural Factors
The social and cultural factors vary from one nation to another thus the type of commodity might have a different perspective from one country to another. This also involves the nature in which one commodity is dominated in one region and very different from what is considered good from other specified region. The attitude of the commodity from one given region to another also posses a different to the foreigners. Therefore, while a business company is manufacturing a commodity such Kiwi Kleen that is used internationally, the manufacturing industry should put into consideration the foreigner’s desires and needs so that the commodity can have a large market area. This results in high in yields that will results to increase in the wealth that is obtained by the company thus making the Kiwi Kleen cleaner to be even more competitive in the marketplaces than the other commodities.
The social factor also involves the way in which the diverse languages affect the distribution of a commodity. This is mainly concerned according to the instructions that are offered on the various commodities and describe the nature in which the commodity is used. For instance, the instructions that are provided on the can containing the suspension of the Kiwi Kleen cleaner has been translated in various languages to enable the commodity to be sold all over the world. The leisure time of the consumer is another aspect that should be taken into consideration since at that given moment the customers will not be readily available to buy the commodity. This is the time that most industries break for the main purpose of the calculating the financial statistics while more funds is budgeted for the coming year. At this given time, the business organization does not suffer any losses since not all the product stored in the stores will utilized before the business can resume its normal manufacturing process.
Technological Factors
The technology factors are the issues that are currently invented into the market for the main purpose of the industries using them to improve the nature of the commodity that it manufactures. The technology can also be used in the distribution of the goods so that they can reach the customers on time. The communication and co-ordination of the companies should also use advanced technology for the efficient communication during the manufacturing of the new product (Westwood, 2002, p. 172). During the manufacture of the Kiwi Kleen claner, the communication between the employer and the employee is buy the use of advanced technological means especially by the use of cell phones. Because of this coordination through technological means, the Kiwi Kleen commodity is manufacturing having appropriate quantities of the given chemicals that are used.
Modern technology is also used during the transportation of the already manufactured good to various marketplaces for the main purposes of being disposed to the customers for purchase. Modern transportation technology that is used in the transmission of the Kiwi Kleen cleaner from the manufacturing company to the marketplaces includes the use of electric trains and air planes. This means of transport are much faster thus enable the customers to receive the product on time thus purchase the product on hence making the product to become more familiar in the marketplaces. Technology also makes it easily for the companies that produce Kiwi Kleen to communicate with the customers especially on the necessary changes that are neede to be made on the goods. This makes the business company to manufacture goods that meet the desires and the need of the customers (Kennedy, 2000, p. 148). For this reasons, the company is able to establish loyal customers that will be able to stick to the products that are manufactured by the business company thus making the company more profitable even when there is economical recession.
Bibliography
Bly R., & Bly R. (2010). The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar, London: Entrepreneur Press
Christ, P. (2008). Know This: Marketing Basics, Texas: Know This Media
Debelak, D. (2000). Streetwise marketing plan: winning strategies for every small business
Adams Streetwise Series, Streetwise Series, New Jersey: Adams Media
Hiebing, R., & Cooper S. (2004). The one-day marketing plan: organizing and completing a plan that works, Chicago: McGraw-Hill Professional
Kennedy, D. (2000). The ultimate marketing plan: find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects, New Jersey: Adams Media
Luther, W. (2001). The marketing plan: how to prepare and implement it, London: AMACOM Div American Mgmt Assn
Stapleton J., & Thomas, M. (1998). How to prepare a marketing plan: a guide to reaching the consumer market, New York: Gower Publishing, Ltd.
Westwood J (2002). The marketing plan: a step-by-step guide, Professional paperback series, New York: Kogan Page Publishers
